Many people who struggle with overeating or fail to cut back on processed foods despite their best efforts, still believe that this is due to their lack of willpower. They live with shame and self-judgement, believing that they are simply “not trying hard enough”.
Big Food and dieting industries have thrived on the vicious weight-gain-weight-loss-cycle that many find themselves caught in.
Awareness, diagnosis and management of processed food addiction is still relatively low, with medical professionals, health coaches and society at large, still not acknowledging processed food addiction as a “real addiction”.
In the years spent by Dr Joan Ifland (PhD) while researching as the lead author and editor of the textbook Processed Food Addiction: Foundations, Assessment and Management, she reviewed more than 6000 scientific studies. This extensive research uncovered at least 20 ways in which processed food addiction resembles addiction to recreational drugs:
“At the age of 44, I felt I was done. There was no hope. I was so close to giving up completely, just letting my addiction take me over. I could fight no more. I was isolated and ready to check out. I was DONE. Then I discovered Dr Ifland and I joined the ARC. Slowly but surely, with the odd slip, I can see the light. I know I have the secret now and no one can take that away from me. I have hope again.”
Dear Joan
I have heard you speak at various conferences and podcasts and I am always intrigued when you say that food addiction is “not your fault”. If I am making the choice to put the food in my mouth, how is that not my fault?
Joan responds:
Overeating is not your fault because initially, no one realized that when the big tobacco industry took over the processed food industry, it brought along a very effective addiction business model. The same addiction business model had brought smoking cigarettes to about two-thirds of American adults. Now we see the net effect of that same model causing overeating and obesity in about two-thirds of the American population as well. The devastating effects on health can be found throughout the world. When someone is in the throes of active processed food addiction, their “choices” are being driven by the addiction. This is not a matter of poor judgment. It takes intensive brain retraining to put the addiction into remission in order to regain control of food choices.
Do you have a question? Reach out to us with your questions about food addiction and recovery at gethelp@foodaddictionreset.com
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