We’re kicking off this issue by celebrating the work of Dr Joan Ifland. Joan is a world-renowned expert on processed food addiction and founder of the Addiction Reset Community (ARC).
Joan has dedicated her work and shone a light on the myth that we have to suffer with chronic illness, pain and depression, as we age. Now in her 70th decade, Joan is a testament to the truth that we can indeed enjoy a joyful, content and fulfilled life as we age - IF we can remove highly addictive, toxic, processed foods from our diets!
Not only has Joan turned her own health and life around, but she has dedicated the past 25+ years to sharing her vast knowledge, experience and expertise with the world and has dedicated the rest of her life to her mission of helping people to recover from...
Understanding the difference between food and addictive substances can help us to understand why processed foods should be avoided.
Food addiction may have developed as the result of ‘food products’ being formulated to have addictive properties. It would be natural then to be confused about the difference between food and addictive substances since products being sold as food can have an impact similar to that of addictive substances.
Thinking about the difference between food and addictive substances can help clarify the situation and give food addicts a better framework for food choices.
The function of food is to:
Do processed foods...
Food addiction may be more difficult to put into remission than drug addiction. Due to availability, lots of triggers, misinformation, and the skills required for recovery, food addiction can be tough to overcome.
In the last issue of our newsletter, we shared two reasons why your efforts to get control of your food may have failed. Here are two more reasons why this may be happening:
Food addiction may be more difficult to put into remission than drug addiction. Due to availability, lots of triggers, misinformation, and the skills required for recovery, food addiction can be tough to overcome.
These are some of the reasons why your efforts to get control of your food may have failed.
In the previous issue of our newsletter, we shared how the Tobacco Industry took control of the processed food industry in the 1980s and transferred its expertise in nicotine addiction, to processed foods. A deliberate and effective addiction business model was applied to promote addictive “food-like” substances to reach the broadest possible audience, at the youngest possible age.
The Faces of Addictive Neuromarketing
Some of the main characters behind the Addictive Marketing Business Model include:
Roberto Goizueta: Former CEO and Chairman of the Coca-Cola Company (1931-1997). Goizueta rose through the ranks to become chairman and chief executive officer of the Coca-Cola Company. Credited with transforming the global soft drink manufacturer into one of...
Approximately two billion people around the world suffer from overweight or obesity and a broad range of diet-related diseases of the scourge of processed food addiction. Caught in the vicious grips of the Big Food and Dieting industries’ surround marketing business model, people struggling with Processed Food Addiction (PFA) are mostly unaware of the realities of it. Those afflicted by PFA live with self-blame, guilt and shame of losing control of their food and are unable to break free of the shackles of food and weight obsession.
The Addiction Reset Community (ARC) is the world’s leading authority on Processed Food Addiction (PFA) recovery and is raising global awareness of the scientific evidence for processed food addiction, its causes, and its severity. The ARC...
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