Many people who struggle with overeating or fail to cut back on processed foods despite their best efforts, still believe that this is due to their lack of willpower. They live with shame and self-judgement, believing that they are simply “not trying hard enough”.
Big Food and dieting industries have thrived on the vicious weight-gain-weight-loss-cycle that many find themselves caught in.
Awareness, diagnosis and management of processed food addiction is still relatively low, with medical professionals, health coaches and society at large, still not acknowledging processed food addiction as a “real addiction”.
In the years spent by Dr Joan Ifland (PhD) while researching as the lead author and editor of the textbook Processed...
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